Soft Feel. All-Around Performance. Featuring AIM Technology. Tour Soft AIM 360° golf balls deliver long distance, consistent flight, excellent shot making performance, and an all-new 360° Alignment Integrated Marking. AIM technology is rooted in performance, designed to help improve accuracy in putting and lining up to the target off the tee. Players using a Titleist golf ball with AIM are up to 35% more precise in aligning their putts. Players using a Titleist golf ball with AIM are up to 35% more precise in aligning their putts. Who's It For? For the player who prioritizes soft feel with great all-around performance, and more precise alignment when putting. Features NEW 360° Alignment Integrated Marking Fast large core delivers long distance off the tee, very soft feel, and low spin on long game shots Thin Fusablend® cover for dependable greenside spin and control 346 quadrilateral dipyramid dimple design for long distance and consistent ball flight